The world is going digital! Brands prefer communicating with their audiences online, people prefer chatting versus meeting up, we prefer sending birthday wishes online instead of going and meeting people in person. The first thing we do when we wake up in the morning is reach for our phones, check our messages, our social media updates, and then probably drag ourselves out of bed. Social media has undeniably become an inevitable part of our lives. We are more connected to each other than ever before.
Leveraging these insights are brands that try to keep in touch with their consumers on a regular basis. Whether it is running offers, promoting new products, or just speaking about their existing products to stay in the consumer’s consideration set, brands are doing everything to ensure visibility for themselves.
Consumers spend most of their time online. Especially when it comes to making a purchase. And if you have a strong presence on social media, you have won yourself some extra brownie points already!
Imagine reaching out to these consumers and converting them into loyal customers. Wouldn’t it be simpler to speak to them in a language they understand, on the platform they frequent so often? Here is when social media comes into play! Most brands have cracked the code to engaging with their consumers online and converting them into loyal customers.
Here are a few ways in which you, too, can look at using social media to your benefit and promote your rewards program:
Who said reward programs need to look boring? Or they just need to be informational? You can create interesting content around your reward program and engage with your audience. Probably ask them to guess what’s coming next or use some interesting visuals to create some intrigue. You could even have a contest around it. The more you create a 2-way communication, the better chances of people remembering you. Create as much buzz as you can and watch people engage.
STRENGTHEN YOUR SOCIAL MEDIA GAME:
Participate in online conversations, interact with your audience, and make sure you create posts that are engaging and interactive. Have a strong design language that creates immediate recall. Engage with your audience as much as you can. At the same time, make sure you don’t spam them with your content. Avoid repetitive content. Each post that you put up should give people more information than they already know.
USE SOCIAL MEDIA ANALYTICS TO YOUR BENEFIT:
While it’s a good idea to communicate with your audience online, it is also important to know how well you are faring. If you are not achieving the goals you have set for yourself, you might want to reconsider your strategy. This is where analytics come into place. A lot of apps allow you to gauge your social media performance by giving you a detailed report along with insights. This not only helps you monitor your strategy but also improvise it in real-time.
It also helps you understand whether you are reaching out to the correct audience or not, what is the engagement rate, and how often people are engaging with your posts. This in turn helps you understand your customers better. With the metrics you get, you can then more or less predict how interested your consumer is in your reward program, what is the likelihood of them redeeming the rewards, or what are the chances of them participating in the program.
You can also use A/B testing and track the results to analyze how consumers react to your campaigns and which campaign receives better results. You can then use this these analytics to make data-driven decisions about what people like and don’t like about your rewards program.
A good reward program and a good social media strategy are a powerful combination. Once you know how to use social media effectively, you will be able to attract more and more people to your brand in no time.
While you use social media to promote your reward program you can also promote your reward program on nth Rewards – a multi-brand loyalty program by NPCI. As one of the largest brand loyalty platforms, Nth rewards helps you connect with your potential customers and increase your loyalty base. You too can become a partner and ensure great visibility for your brand.